at.analytics
Alliance Tech’s at.analytics reports provide you results in
measurable actions or decisions that can improve your marketing and
sales strategy.
Whether you are an event planner or a chief marketing officer, measuring
event effectiveness and quantifying a return on investment (ROI) is
becoming a corporate imperative to defend and secure marketing budgets.
For Alliance Tech, delivering Marketing Performance Measurements (MPM)
for events begins by identifying the goals and objectives of each
event. At a strategic level, Alliance Tech measures events in the
following three areas:
Attendee Satisfaction
Measure the degree to which
the event met or exceeded attendee expectations by demographic type
(i.e. CEO, Director, Sales, etc).
Areas we recommend measuring are:
- Registration
- Session content (evaluations)
- Speakers
- Social networking
- Venue
- Food & beverage
- Transportation, and food & beverage.
Affect on the Attendee
Quantify post event the degree and number of attendees who clearly understood
the event message in the areas of:
- Message clarity
- Attendee perception change
- Knowledge obtained from the event
- Adoption of new behaviors
Financial Return on Investment
Measuring the financial gain of the event as compared to the cost.
Cross-event Analysis
Alliance Tech is able to provide cross-event reporting. Cross-event
reporting is a valuable tool that enables an organization to understand
which events are delivering the most return on investment as well
as how to better meet attendee expectations in the future.Alliance
provides cross-event reporting, which allows an organization to
understand which events are delivering the most return on investment
as well as how to better meet attendee expectations in the future.
Alliance Tech can aggregate, cross-tabulate and analyze critical
event data to deliver valuable business intelligence.
Alliance Tech’s at.analytics reports provide you results in
measurable actions or decisions that can improve your marketing and
sales strategy.
Click here for a
sample report.
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