Why are some businesses utilizing RFID to drive additional revenue, while others are seeing little ROI? Why do some RFID pilots fail, while other successfully deliver automated data collection, increased business opportunities, and intelligent metrics?
According to a recent study, events continue to generate the highest ROI for marketing, based primarily on business intelligent regarding in-person contact. So how do we improve and leverage this business intelligence for even greater ROI?
Unfortunately, the average company wastes approximately 12 to 18 percent of its trade show budget and misses out on sales revenue when they decide to use the lead retrieval offered by the trade show organization, rather than invest in a consistent solution that can provide results across all of their events.