Alliance Tech Executive to Discuss Attendee Journey for IAEE Central Texas Chapter

AUSTIN, TX – June 3, 2015 -  Alliance Tech, an event technology solutions provider focused on business intelligence for trade shows, conferences and events, today announced that Roger Lewis, executive vice president, sales and marketing, will present “Understanding the Attendee Journey” at the IAEE Central Texas chapter luncheon on June 17.

Who:  Roger Lewis, executive vice president, Alliance Tech

What:  Understanding the Attendee Journey

When event professionals can identify preferences and behaviors of certain groups, they can draw solid conclusions surrounding the attendees and effectiveness of the overall event. In this session, you’ll learn to combine the most relevant types of measurement technologies to help understand the complete attendee journey for individuals or selected groups, including:

  • Necessary metrics to capture and analyze attendee interests, behaviors and preferences
  • Benefits associated with the analytics of tracking booth visitors
  • How understanding the attendee journey can help you increase sales and revenue.

When: June 17, 2015

Where: Austin Convention Center

For More Information:, phone 830-935-2694, email

About Alliance Tech

Alliance Tech is a business intelligence solutions provider focused on technology for trade shows, conferences and events. Alliance Tech is a leader in RF technology and specializes in visual data and analytics. Alliance Tech has extensive experience in successfully delivering event solutions for check-in and badging, attendance tracking, in-booth measurement, lead retrieval, registration and mobile event guides.


Marilyn R. Kroner
Kroner Communications