Alliance Tech to Exhibit Event Technology Solutions and Lead Conference Sessions at EXHIBITORLIVE Booth 1339; Sessions Presented by Roger Lewis

AUSTIN, TX – February 23, 2015 - Alliance Tech, an event technology solutions provider focused on business intelligence for trade shows, conferences and events, today announced that it will be exhibiting, presenting, and debuting a new educational conference session at EXHIBITORLIVE.

A leading pioneer in RF technology, Alliance Tech will present its suite of solutions focused on marketing metrics for trade shows and events in booth 1339, including lead management, check-in and badging, and attendance tracking. Booth visitors will learn how Alliance Tech's metrics and analytics help clients increase net new opportunities, cut down unnecessary costs, and increase ROI. The booth will feature a sneak peek at Alliance Tech’s new Intelligent Leads on the iPhone offering. Experience how easy it can be to use your iPhone to collect leads at your next trade show. Alliance Tech will also be showcasing its partnership with Exhibit Surveys, Inc. by debuting case studies highlighting event marketing measurement success related to exhibit performance and private events.

EXHIBITORLIVE, the smart ideas conference for exhibit and event marketers, will be held March 1-5, 2015 at the Mandalay Bay Convention Center in Las Vegas. Attendees can register for an Exhibit Hall pass at

In addition to booth activities, Roger Lewis, executive vice president of sales and marketing, will present three sessions during the conference, including the debut of, “Resolve the Lead Retrieval and CRM/MAT Conundrum.”

Monday, March 2

Understanding the Attendee Journey

When event professionals can identify preferences and behaviors of certain groups, they can draw solid conclusions surrounding the attendees and effectiveness of the overall event. In this session, you’ll learn to combine the most relevant types of measurement technologies to help understand the complete attendee journey for individuals or selected groups, including:

  • Necessary metrics to capture and analyze attendee interests, behaviors and preferences
  • Benefits associated with the analytics of tracking booth visitors
  • How understanding the attendee journey can help you increase sales and revenue

Tuesday, March 3

Near Field Communication: Will it Change the Face of Event Technology?

Near Field Communication (NFC) is exploding, and could be in the hands of nearly all smartphone users within the next two years. Learn what is already in place and what is expected to arrive in the way of event technologies utilizing NFC in the future and how NFC will make events more interactive and increase attendee engagement. In this session, you will focus on:

  • Understanding the capabilities and limitations of NFC
  • Determining how you should consider using NFC
  • Understanding and identifying what event technologies NFC will impact

New session: Resolve the Lead Retrieval and CRM/MAT Conundrum

Prompt lead follow-up is crucial to delivering substantial ROI for event marketers, but integrating leads into CRM and MAT systems can be a challenge. This session will help you understand how to push your lead data directly into top CRM/MAT systems like Salesforce and Eloqua, enabling your sales team to follow-up immediately. Learn how some companies are measuring like never before by automatically uploading consistent event data to CRMs and MATs. We will discuss:

  • Why incorporating lead data with your CRM/MAT adds value to your program
  • What data is needed and what is the most valuable to both sales and marketing
  • Who the stakeholders are within a company, who are needed to make the integration happen

About Alliance Tech

Alliance Tech is a business intelligence solutions provider focused on technology for trade shows, conferences and events. Alliance Tech is a leader in RF technology and specializes in visual data and analytics. Alliance Tech has extensive experience in successfully delivering event solutions for check-in and badging, attendance tracking, in-booth measurement, lead retrieval, registration and mobile event guides.


Marilyn R. Kroner
Kroner Communications