Alliance Tech Selected as a Technology Partner for South by Southwest (SXSW) Conferences & Festivals


AUSTIN, TEXAS (January 12, 2012)—Alliance Tech, an Austin, TX-based business intelligence solutions provider focusing on technology and marketing metrics for trade shows, conferences and events has been selected as a technology partner by the South by Southwest® (SXSW®) Conference & Festival, March 9-18, 2012 in Austin, Texas.

“SXSW was in need of securing a state-of-the-art solution for access control at venues and the Austin Convention Center so we turned to Alliance Tech who is the leading provider of RFID based solutions for trade shows, conferences and events. SXSW first began using RFID for authentication of SXSW credentials in 2005, and this new partnership provides an exciting upgrade. Working with Alliance Tech will enable us to run an even better festival and help to create a higher quality attendee experience,” stated Scott Wilcox, Director of Technology at SXSW.

Alliance Tech’s Intelligent ATTENDANCE solution will be utilized for access control at all events during the ten-day festival via wristbands and badges issued to participants. The solution provides real-time connectivity and reporting so that as the show progresses SXSW team members will be able to see more accurate and timely assessments of the over 100 venues involved in the SXSW Film, Music and Interactive festivals.

The company will also provide lead retrieval services to exhibitors at the SXSW Trade Show utilizing handheld barcode scanners to capture contact information from registrants who want to receive more information from exhibiting companies. Alliance Tech’s Intelligent LEADS solution allows exhibitors to utilize one lead management solution to help stay in contact with attendees.

“We are excited to have been selected to showcase our award-winning technology solutions during one of the largest and most prestigious events in our city and we look forward to a multi-year partnership with SXSW,” said Art Borrego, President and CEO at Alliance Tech.

Intelligent ATTENDANCE and Intelligent LEADS are part of a suite of tools developed by Alliance Tech specifically for the event industry to focus on marketing metrics and business intelligence. Some of their other products include a mobile event guide, online social media portal, and conference surveys.

SXSW is the largest event for music, film and technology in the country. In 2011, the conference and festival featured 2,098 musical acts on 92 stages, 935 interactive sessions and 65,200 trade show attendees.

About Alliance Tech:

Alliance Tech is an event technology provider focused on marketing metrics for tradeshows, conferences and events. The company was the first to offer an Intelligent RFID solution to track attendee interests at marketing events. Alliance Tech suite of products includes lead management, social media portal, mobile event guide, surveys, and Intelligent RFID. Alliance Tech is best known for their superior marketing analytics and extensive experience in successfully delivering event solutions.

About SXSW:

The South by Southwest® (SXSW®) Conferences & Festivals (March 9-18, 2012) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

For more information

Roger Lewis
Alliance Tech
Phone: 512.320.5775