FOR IMMEDIATE RELEASE:
Alliance Tech Debuts Lead Retrieval for iPad at Exhibitor 2011 Show
Austin, TX (March 28, 2011)-Austin, TX-based Alliance Tech announced today that it will be introducing its Intelligent LEADS native application for the iPad during the Exhibitor Show in Las Vegas, March 27-31. Alliance Tech is a provider of technology and marketing metrics for trade shows, conferences, and events. This lead retrieval solution provides exhibitors with the ability to scan attendee badges, create a custom qualification survey with branching logic, and view reports real-time. Intelligent LEADS is also designed for corporations to use across all of the trade shows in which they participate in an effort to measure critical ROI for their entire trade show program.
With the release of Intelligent LEADS for the iPad, Alliance Tech has made its solution available to exhibitors across multiple platforms including mobile lead-scanning devices, and laptops. The iPad version gives exhibitors a unique user experience and provides a more engaging medium for lead collection. Using the iPad's wireless cellular capabilities, exhibitors can process leads in near-real time and provide sales with immediate access to qualified leads.
"Our phased launch of Intelligent LEADS for the iPad at a few select events over the past months has showcased an increase in the number of high-quality leads exhibitors have been able to collect because of the enhanced, user-friendly interface. This new interface helps exhibit staff move quickly through the qualifying process and provides better lead prioritization," commented Chief Executive Officer, Art Borrego, from Alliance Tech.
In addition to Intelligent LEADS for the iPad, Alliance Tech will also feature its Intelligent ATTENDANCE solution - a radio frequency identification (RFID) attendance tracking application that provides event managers with an opportunity to measure event ROI by better understanding attendee behavior and preferences at their events.
Alliance Tech was recently selected as the 2011 Meeting Tech Online Top Technology Innovator for Best in Analytics and Measurement. This is the second consecutive year they have been recognized in that category. They are past recipients of the Meeting Tech Online Top Technology Supplier Award. They were the 2010 winners of the Exhibitors' Choice Award for Best Technology Company from the Trade Show Executives Association (TSEA) and a two-time winner of the Corporate Event Marketing Association's (CEMA) Technology Shootout Award.
About Alliance Tech
Alliance Tech is an event technology solutions provider focused on marketing metrics for trade shows, conferences, and events. The company was the first to offer an Intelligent RFID solution to track attendee interests and preferences at marketing events. Alliance Tech has extensive experience in successfully delivering solutions for event measurement and ROI analyses for trade shows and conferences using RFID, lead retrieval, mobile, and social media.
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