American Association of Orthodontist to offer RFID Based Exhibitor Traffic Analysis at the 2011 AAO


American Association of Orthodontist to offer RFID Based Exhibitor Traffic Analysis at the 2011 AAO Annual Session

Austin, TX (December 22, 2010) - The American Association of Orthodontists (AAO) and Alliance Tech have partnered together to offer booth traffic reporting and analysis for AAO exhibitors at the 2011 AAO Annual Session to be held May 13-17th, 2011 in Chicago, Illinois.

Alliance Tech's Intelligent EXHIBITOR solution offers exhibitors the ability to increase their ROI and revenue opportunities by providing them with the ability to capture booth visitor traffic real-time.  This offering will supply AAO and its exhibitors with the ability to understand attendee interests and product preferences through accurate, web based reporting & analytics.  The initial offering will allow exhibitors to capture visitors and traffic pattern data by meaningful demographics such as job function, geography and organization.

"With this innovative solution, exhibitors are able to increase their return on investment by gaining valuable insight otherwise unattainable.  Our reporting engine provides exhibitors the ability to analyze visitor traffic in booths with product area drilldowns to derive a more accurate score of a visitor's buying potential," says Art Borrego, CEO, Alliance Tech.

AAO 2011 exhibitors interested in learning more about this offering can contact Eric Riley at 512.450.5302 or via email at  A webinar is scheduled January 19th, 2011 for all exhibitors who are interested in learning more about the value this solution can provide.

About the American Association of Orthodontists - 2011 Annual Session
The American Association of Orthodontists (AAO) is an annual event for orthodontists from all over the world. More than 6,000 orthodontists and 4,000 orthodontic staff will be in attendance at this year's event to be held on May 13-17, 2011 in Chicago.  The educational component of the 2011 Annual Session will be a comprehensive exploration of clinical and research applications related to every topic in orthodontics.  The conference provides opportunities for doctors and staff to build and renew relationships with current and potential clients, earn educational credits and connect with suppliers.

About Alliance Tech
Alliance Tech is an event technology solutions provider focused on marketing metrics for tradeshows, conferences and events.  The company was the first to offer an Intelligent Radio Frequency Identification (RFID) solution to track attendee interests and preferences at conferences.  Alliance Tech has extensive experience in successfully delivering event solutions for RFID, Mobile, and Social Media.  To learn more about the Alliance Tech offerings, please visit