Alliance Tech Wins MTO Tech Award in Best in Analytics and Measurement Category


Alliance Tech Wins MTO Tech Award in "Best in Analytics and Measurement" Category

AUSTIN, Texas (November 17, 2010)-Alliance Tech, an Austin, TX-based event technology solutions provider focusing on marketing metrics for tradeshows, conferences and events, has won an MTO Tech Award in the "Best in Analytics and Measurement" category.  The award winners were announced during the MTO Summit, a technology conference for meeting industry professionals held November 9-10 in Alexandria, VA.

Alliance Tech was recognized for its "Intelligent EXHIBITOR," offering, a radio frequency identification solution that provides trade show organizers and exhibitors with an opportunity to better understand attendee behavior and preferences while driving additional revenue opportunities.

"We are very pleased to have been recognized by MTO Summit as a leader in the analytics and measurement field. After many years of hard work in this area, it is an honor for us to be recognized as a leader in this category," says Roger Lewis, executive vice president of sales and marketing for Alliance Tech.

Intelligent EXHIBITOR is part of a suite of products from Alliance Tech:

  • Intelligent ATTENDANCE: real-time session attendance and behavior insight using RFID (radio frequency identification) technology
  • Intelligent LEADS: electronic lead retrieval supported by a secure website for immediate download and follow-up
  • Intelligent CONNECT MOBILE: attendee networking and electronic event guide for smart phones and mobile devices

Alliance Tech also recently was honored by the Trade Show Exhibitors Association in the ?Best in Technology? category during its annual meeting.

About Alliance Tech
Alliance Tech is a business intelligence solutions provider focused on technology and marketing metrics for tradeshows, conferences and events.  The company was the first to offer an Intelligent RFID solution to track attendee interests and preferences at tradeshows and events.  Alliance Tech has extensive experience in successfully delivering event solutions for Intelligent RFID, mobile, lead management and social media for capturing event measurement and enhancing ROI for tradeshows and conferences.

About Tarsus Advon
Based in Austin, Tarsus Advon properties include MeetingTechOnline and the MTO Summits.  MeetingTechOnline is a team-driven online publication and community portal that provides technology information and education for the meetings industry.  The team conducts research with show organizers, technology suppliers, and industry experts.  Qualitative and quantitative data are respectively gathered though primary sources and survey analysis.  Twice-annual MTO Summits are designed to educate event and exhibition professionals about the latest trends and developments in technology for face-to-events.  Tarsus Group acquired MeetingTechOnline and the MTO Summits in 2010 creating Tarsus Advon.  To learn more visit

For more information

Darla Novak
Director of Marketing
Alliance Tech
Phone: 512.320.5774