HIMSS Offers RFID-based Exhibitor Traffic Analysis at 2011 Conference


HIMSS Offers RFID-based Exhibitor Traffic Analysis at 2011 Conference

CHICAGO and AUSTIN, Texas (October 19, 2010) - HIMSS and Alliance Tech have partnered to offer booth traffic reporting and analysis for HIMSS exhibitors at the 2011 Annual HIMSS Conference & Exhibition scheduled for Feb. 20-24, 2011 in Orlando, Fla.

"Understanding the needs and preferences of attendees at our annual conference has always been a priority for HIMSS," says H. Stephen Lieber, CAE, HIMSS President and CEO.  "With the incorporation of RFID technology at HIMSS11, we are expanding conference benefits for both our exhibitors and attendees as they work together to find the best technology solution needed by the healthcare organization."

Alliance Tech's Intelligent EXHIBITOR offers exhibitors the ability to increase their return-on-investment and revenue opportunities because they can capture booth visitor traffic in real-time.  As a result, HIMSS exhibitors can understand attendee interests and product preferences through accurate, web-based reporting and analytics by capturing visitors and traffic pattern data with meaningful demographics, such as job function, geography and organization.

"With this innovative solution, exhibitors are able to increase their ROI by gaining valuable insight otherwise unattainable.  Our reporting engine provides exhibitors the ability to analyze visitor traffic in booths with product area drilldowns to derive a more accurate score of a visitor's buying potential," says Art Borrego, CEO, Alliance Tech.

HIMSS exhibitors interested in learning more about this offering can contact Eric Riley at 512.450.5302 or via email at eriley@alliancetech.com.  A webinar will be held on Nov. 16 at 2 p.m. EST, 1 p.m. CST, for exhibitors interested in learning more about the value this RFID solution can provide.

Register for the webinar, "RFID at HIMSS11," scheduled for Nov. 16 at 2 p.m. EST.

HIMSS is a cause-based, not-for-profit organization exclusively focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of healthcare.  Founded 50 years ago, HIMSS and its related organizations have offices in Chicago, Washington, DC, Brussels, Singapore, Leipzig, and other locations across the United States.  HIMSS represents more than 30,000 individual members, of which two thirds work in healthcare provider, governmental and not-for-profit organizations.  HIMSS also includes over 470corporate members and more than 85 not-for-profit organizations that share our mission of transforming healthcare through the effective use of information technology and management systems.  HIMSS frames and leads healthcare practices and public policy through its content expertise, professional development, and research initiatives designed to promote information and management systems contributions to improving the quality, safety, access, and cost-effectiveness of patient care.  To learn more about HIMSS and to find out how to join us and our members in advancing our cause, please visit our website at www.himss.org.

About Alliance Tech
Alliance Tech is an event technology solutions provider focused on marketing metrics for tradeshows, conferences and events.  The company was the first to offer an Intelligent Radio Frequency Identification (RFID) solution to track attendee interests and preferences at conferences.  Alliance Tech has extensive experience in successfully delivering event solutions for RFID, Mobile, and Social Media.  To learn more about the Alliance Tech offerings, please visit www.alliancetech.com.

For more information, contact: 

Joyce Lofstrom/HIMSS
312-915-9237 jlofstrom@himss.org

Darla Novak/Alliance Tech
512.320.5774 dnovak@alliancetech.com