CONEXPO is enhancing the show’s value through an improved badge system and scan-based lead analysis program. RFID technology will track booth traffic and communicate attendee needs and interests to show management and exhibitors.
Philips Healthcare’s Jeffrey Masters proves there is no such thing as too much information with a program that uses RFID, data visualization, and in-depth surveys to create a 20 to 1 return on opportunity.
By making sure each conference attendee has a microchip, event organizers empower attendees with RFID ‘speed-pass’ functionality, capture leads and information on virtually every person on-site and gain real-time data on attendee behaviors and preferences.
Alliance Tech provides NASC with an attendance tracking solution designed to capture, track and analyze the traffic patterns of conference attendees, enabling NASC to better understand how the crowd interacts with the conference based on sessions they attend and their duration in each session.
In a pilot introduced by Alliance Tech and Experient at the RSNA annual meeting, exhibitors used long-distance RFID tags inserted in attendee badges to track visitors who entered their booth in order to accommodate attendees’ interests.