Product Overview

Today, marketing executives are under enormous pressure to show return on investment (ROI) for all of their marketing campaigns. Events are no exception. According to the CMO Council, most large information technology companies spend 15% to 22% of their annual marketing budget on events, yet the ability to measure the value of events has not been easy to quantify.

Alliance Tech's mission is to help companies achieve their corporate objectives by measuring and understanding the value of their meetings, conferences and events. Our products are the first to be offered as a set of modular products that can also be integrated as a comprehensive solution to provide marketing performance measurements (MPM) for events.

Alliance Tech products are designed to meet your event needs. Our products are modular by design and can be used individually or as a part of one of our integrated solutions. Using one central data repository makes it simple to measure and report on the effectiveness of your individual and collective event attributes accurately and securely. Now you can begin to track attendees' actions and outcomes before, during and after an event.