Imagine you're exhibiting in the biggest show of the year and your hottest prospect walks into the booth. You attempt to scan his badge but the scanner doesn't work. So...you wait...you wait...and you wait some more, but nothing happens because the wireless Internet connection has failed.
It's not uncommon for trade show lead retrieval solutions to rely on wireless connectivity. You may think that having your own--or your solution provider's--wireless network "box" in the booth will solve the problem, but that's a false assumption when there are other wireless devices on the show floor. The problem is that you can't depend on someone else's connectivity when your performance at the biggest show of the year depends on it. Here are the facts:
- In-booth wireless hubs must also compete with other devices and the congestion of a wireless network in a high-density setting.
- All wireless networks are potentially unreliable.
- Exhibitors cannot depend on the reliability of a third-party network when they are attempting to perform one of the most important tasks of the show--lead data collection.
There is one fail-proof way to avoid the problem of wireless connectivity for lead retrieval devices on the trade show floor: use a solution that doesn't depend on in-booth wireless connectivity. In other words, use a native app that is downloaded to the device prior to the show, collects lead data from attendees and uploads it automatically. All data is synchronized "in the cloud" rather than in the booth. Thus, the interruptions in wireless service only affect the upload of information, not the collection of data.
With so many devices and processes now dependent on wireless connections, the issues around reliability will continue to dominate the industry discussions. The down time that exhibitors experience when the Wi-Fi connection isn't working translates into lost revenue and plummeting ROI. The best lead retrieval solutions are those that aren't dependent on the increasingly unreliable wireless connections.