The Exhibitor FastTrak Senior Roundtable scheduled for Wednesday, November 11,1:30 – 3:00 p.m. in Atlanta will feature Roger Lewis speaking on “Understanding Attendee Interests, Behavior, and Preferences to Increase Revenue.”
Every day, event managers are being asked to increase booth value and qualified leads. With the proper understanding of attendee’s interests, behavior and preferences, an exhibitor’s revenue and return on investment can be increased by 15%-20%. In this session, Lewis will explore:
- The metrics necessary to capture and analyze attendee interests, behaviors and preferences
- The benefits associated with the analytics of tracking booth visitors
- How to increase sales and revenue
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.