A webinar hosted by Meeting Professionals International (MPI)
Uncovering the Top Trends in Measurement for Meetings and Conferences Today
Time: 11am CST
Track: Event Technology Trends
The economy and emerging technology have driven tremendous change in the event industry. Event measurement and quantifiable justification are no longer nice to have – they are requirements. Are you using smart phones to provide surveys and conference evaluations via attendee’s mobile devices? Have you implemented a social media strategy to help you start and maintain a pre-event conversation with potential attendees to determine what topics will be of greatest interest and relevance? These are some of the areas we will be discussing as we explore the current technologies being rapidly adopted across the meetings and events industry. Lead capture is also an area where trends in measurement are changing. Just scanning a badge to know who stopped by your booth is no longer enough. These technologies allow us to bring disparate sources of information together to better understand attendee interests and preferences. By delivering corresponding metrics with an analysis of how your event affected intent to purchase, you are creating and delivering real value to your organization.
- Create event objectives related to organizational objectives.
- Understand the latest trends in the industry and how those trends relate to measurement.
- Determine ways to increase event ROI with metrics.
Roger Lewis’s Biography
Mr. Lewis is an executive vice president with Alliance Tech and is responsible for business development, marketing and revenue growth. Under his leadership, Alliance Tech has become the number one provider of event business intelligence metrics for Fortune 500 companies. Mr. Lewis has 15 years of sales and experiential marketing experience. He is an acclaimed speaker for utilizing technologies such as RFID, to measure and understand marketing performance metrics. Mr. Lewis in an Inc. 500 recipient, winner of the Corporate Event Management Association (CEMA) Technology Shoot-Out Award, and has been highlighted in Forbes Magazine. He holds a Bachelor of Science degree in Computer Science from the University of Louisiana, and MBA training from the University of Houston and IBM.
There is a small fee to attend the webinar. Each one hour webinar counts for 1 Continuing Education Unit (CEU) credit hour. MPI Members will automatically receive them if they input Member ID during registration. Non-members can copy the attendee confirmation email after the webinar to show they attended and receive CEUs.
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