Last week the MTO Summit brought together those in the meetings and event industry interested in how technology is impacting our industry. The event was kicked off with a keynote by Chris Brogan and Stephen Nold, who held a discussion centered on using Social Media to drive business. So many companies are using social media as a tool to drive awareness as opposed to driving business. The presentation covered best practices in everything from profile creation to business relations. Lots of good information on social media was discussed.
The morning event also focused on mobile applications and discussed whether these apps really are adding value or they’re just an expensive technology distraction. By far and away, mobile has everyone’s attention though the utilization by attendees is still in the 5-10% range. The promise for mobile is great and everyone believes that is the future of content distribution.
The afternoon sessions focused on ROI, technology for events, and attendee acquisition. Dave Lutz wrapped things up with an unsession with untraditional, unconventional elements and a glimpse at the underutilized expert – You!
Overall, the event gave the industry a good sense of trends, technology and looked at what we can expect from mobile apps. Looking forward to the next event.