Yesterday I spoke at the Georgia Chapter of EDPA and TSEA on meeting metrics. Along with Jeff Masters from Philips Healthcare and Skip Cox of Exhibit Surveys, we participated in a panel discussion on how new technology and resulting metrics can drive an entire event marketing team to achieve ROI. The group was very interested in hearing and better understanding how to measure ROI using RFID, surveys and lead data. We looked specifically at Philips? RSNA show and discussed the ways Philips used attendee behavior at the show to deepen its understanding of the attendee and meet show goals.
Alliance Tech posted a Philips case study on this blog if you?re interested in more details of how Philips made the most of the RSNA show to benefit its business.
I'll be speaking at the Exhibitor Show on RFID and attendee behavior next. Here's more information on the show. http://www.exhibitoronline.com/exhibitorshow/2010/index.asp