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Alliance Tech’s State-of-the-Art Event RFID and Lead Management Solutions Featured at Avnet Partner Conference 2006

Alliance Tech’s industry-leading RFID Attendee Tracking technology and Lead Management solutions featured at Avnet’s Partner Conference August 27-30 in San Antonio.

SAN ANTONIO (September 2, 2006) — Alliance Tech Inc., winner of the CEMA Summit 2006 Technology Shoot-Out, provided their RFID and Lead Management solutions at Avnet’s Partner Conference 2006, held in San Antonio, Texas August 27-30, 2006. 

During the four day, 1200 attendee conference, Alliance Tech’s RFID attendee tracking tool monitored fifteen doorways to better understand participant movement and behavior.  With this technology, Alliance Tech provided Avnet Conference organizers with critical onsite event reporting.  This data helped event planners better understand attendee priorities and interests, allowing for immediate changes, feedback and ensuring event success.  With the Alliance Tech RFID solution, companies are now able to truly understand what is important to attendees.

Sara Jensen, Vice President, Product Marketing, Avnet Technology Solutions, IBM Business Unit, commented, “Alliance Tech’s RFID Attendee Tracking solution helped us understand event traffic and session attendance.  As a result of the RFID onsite reporting, we now truly understand what is important to our attendees and increased our ROI. “

While Alliance Tech’s RFID Attendee Tracking technology helped event organizers understand attendee behavior, their Lead Management solution was used by exhibitors to easily collect and track show leads.  Using Symbol MC50 hand-held barcode scanners, exhibitors could rank leads and include comments, greatly increasing lead quality and quantity.

Alliance Tech’s event Lead Management solution increases exhibitor ROI by helping understand which show visitors are interested in specific products and services.  The hand-held devices are easy-to-use and real-time reports are available for quick access to leads.  Alliance Tech’s data easily integrates with leading CRM solutions such as Siebel and SaleForce.com.

Alliance Tech is the first company to offer a complete integrated event solution that includes RFID attendee tracking, lead management, surveys, social networking and event analytics. Instead of simply estimating attendee impressions at a particular event, Alliance Tech’s software solutions deliver measurable event data  immediately available to event planners .

About Alliance Tech, Inc.

Headquartered in Austin, Texas, Alliance Tech provides the ultimate in marketing performance measurements for the meetings, conference and events industry. Alliance Tech solutions give companies the ability to measure event effectiveness, understand attendee behavior, and deliver more qualified leads. Clients include IBM, SAS, Dell, Cisco, NCR and Intel. Alliance Tech is a privately held company in Austin, Texas. For more information, visit www.alliancetech.com.