News

Alliance Tech's RFID Attendee Reporting Solution selected for the annual Symbol Technologies Partners Conference, November 6-7, 2006

AUSTIN (November 7, 2006) — Alliance Tech, the leader in software solutions & marketing intelligence for meetings, conferences & events, was selected by Symbol Technologies to provide event-critical RFID attendee behavior & analytics information for the annual Symbol Technologies  Partners Conference, November 6-7, 2006.

Symbol executives were seeking a way to better understand attendee behavior, preferences, and participation while at the event in order to measure the effectiveness of their event. Alliance Tech's RFID Attendee Reporting Solution enabled Symbol event staff not only to capture attendance reports for breakout sessions and special events, but it also helped them to understand where their top customers and partners were spending their time at the conference.

The ability to understand attendee behavior, preferences and participation at their largest customer event is critical for Symbol.  The Alliance Tech Attendee Reporting solution captures, tracks, and analyzes traffic patterns of conference attendees. With Alliance Tech's RFID Attendance Reporter software, each attendee is outfitted with an RFID tag and is tracked through a unique identification number. As an added bonus, no personal information is stored on the tag, which ensures the privacy of the attendee.

"For Symbol, understanding how their top clients, partners and associates are participating at their conference is absolutely mission critical," says David Soto, National Accounts Manager for Alliance Tech, Inc. "There is no clear-cut formula for obtaining ROI for this type of event, but our RFID Attendee Participation Solution provides Symbol the necessary marketing intelligence to obtain a clearer picture of ROI."

All of the acquired information provided event managers with Marketing Performance Measurements, which allowed them to understand the profitability of each event and to quantify a return on investment. =Thanks to Alliance Tech's RFID Attendee Reporting Solution, the marketing intelligence and analytical data provided an executive overview of the entire conference at a glance.

About Alliance Tech, Inc.

Headquartered in Austin, Texas, Alliance Tech provides the ultimate in marketing performance measurements for the meetings, conference and events industry. Alliance Tech solutions give companies the ability to measure event effectiveness, understand attendee behavior, and deliver more qualified leads. Clients include IBM, SAS, Dell, Cisco, NCR and Intel. Alliance Tech is a privately held company in Austin, Texas. For more information, visit
www.alliancetech.com

About Symbol Technologies

Founded in 1975, Symbol has for over 30 years led the way in providing full-service, integrated enterprise mobility solutions.

A global, billion+ company with headquarters in the United States and operations in more than 50 countries, Symbol is a leading provider of mobility solutions that help companies be more effective by giving workers instant access to information and applications, inside of outside of the workplace.

By enhancing your most important business applications so that people can be more productive and efficient, Symbol enables companies everywhere to move forward with confidence and success.