News

Alliance Tech Partners with Jack Morton Worldwide

RFID Tracking Delivers Insights into Attendee Behavior at Conferences

NEW YORK (November 22, 2005) — Jack Morton Worldwide recently worked with Austin, Texas based Alliance Tech, Inc. to provide a radio frequency identification (RFID) Attendee Tracking solution for a leading software client’s annual conference. Alliance Tech provides software solutions that allow an organization to electronically measure the effectiveness of their meetings, conferences and events.

“We were pleased to partner with Alliance Tech given their experience and ability to leverage the latest technology, including RFID, to measure event effectiveness for a large conference,” said Christine Kiesling, Account Director, Jack Morton Worldwide.

Alliance Tech’s RFID Attendee Tracking solution tracked, captured and analyzed the behavior of the thousands of conference attendees. Each attendee was tracked through a unique identification number. These reports provided event managers Marketing Performance Measurements (MPM) that allowed them to understand the effectiveness of their event and quantify a Return on Investment (ROI).

“Customers are now looking beyond attendance numbers. They want to know more about how attendees’ spend their time,” said Roger Lewis, Vice President of Alliance Tech. “We are thrilled that Jack Morton selected Alliance Tech, allowing us to demonstrate the strategic significance of Alliance Tech’s RFID Attendee Tracking. The reports produced from our solution provided our clients a unique understanding of attendee behavior, preferences and satisfaction levels that translated to a clearer picture of ROI.”

About Jack Morton

Jack Morton Worldwide is an experiential marketing agency that helps the world’s leading companies improve performance, increase sales and build brands. The agency creates live events, branded environments and interactive experiences that engage, educate and entertain employee, business and consumer audiences, as well as large-scale, globally televised ceremonies such as the opening and closing ceremonies of the 2004 Olympics in Athens. Jack Morton has a staff of 600 employees throughout the United States, Europe and Asia-Pacific, and is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com .

About Alliance Tech, Inc.

Alliance Tech is a leading provider of marketing performance measurements (MPM) for the meetings, conference and events industry. Alliance Tech is the first to offer a complete integrated event management solution that includes online attendee networking, RFID attendee tracking, lead tracking, event content management and event analytics. Alliance Tech solutions provide organizations the ability to measure event effectiveness, to understand attendee behavior and to deliver more qualified leads. Customers include IBM, SAS, Dell, Cisco, NCR and Redken.  Alliance Tech is a privately held company located in Austin, Texas. For more information, please visit our website at www.alliancetech.com.