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Alliance Tech Wins "Technology Shootout" at CEMA

Alliance Tech's RFID attendee tracking technology is tops in the industry according to executives & meeting planners at the Corporate Events Marketing Association (CEMA).

DANA POINT, California (July 18, 2006) — Alliance Tech Inc., the leader in marketing performance measurements for the meetings, conference and events industry, made an impact this week at the Corporate Event Marketing Association’s annual conference, held this week in Dana Point, California.

Alliance Tech participated in a “Technology Shoot out” in which leading event technology companies had just five minutes to demonstrate their product, explain the value proposition and state why their solution should be awarded as the best technology in the industry. Voting took place at the end of the session, and Alliance Tech took first place — a considerable positive nod by industry peers and corporate event planners.

“This was the first year we have offered a technology shoot out to our attendees and clearly it was a huge success with corporate planners” stated Erika Brunke, Executive Director of CEMA. “We congratulate Alliance Tech, a new member to the organization, for being voted the winner.”

Alliance Tech was chosen to speak on RFID: Understanding Attendee’s Interests, Behavior and Preferences at this year’s CEMA Conference.  Providing expert commentary, along with longtime client SAS, about the explosive new technology that is truly changing the face of the meetings and events industry. It’s that expertise that brought the company to California this week to participate at CEMA. 

 “The benefit of RFID for Meetings, Conferences & Events truly comes from being able to effectively measure and enhance the value of conference and tradeshows.  This new insight simply has not been available to companies until now.” says Roger Lewis, Senior Vice President of Alliance Tech who delivered the CEMA presentation this week at the Technology shoot out. “With our RFID solution, companies are now able to truly understand what is important to attendees onsite at conferences and tradeshows.”

Alliance Tech is the first company to offer a complete integrated event solution that includes RFID attendee tracking, lead management, surveys, social networking and event analytics. Instead of simply estimating attendee impressions at a particular event, Alliance Tech’s software solutions can deliver that information to planners almost immediately.

“RFID technology is giving companies tremendous value and return on a considerable investment in either hosting a conference or participating in an industry tradeshow” says Roger Lewis. “Imagine the power of knowing the demographics of everyone who enters your exhibited booth, which product demonstrations were the most popular and the average time an attendee spends in your booth”.

In the past, companies had to wait weeks to months for market research firms to analyze the data collected at events . Alliance Tech not only delivers initial reports on-site, but is also able to present the information in a visual summary format which is effective in presenting to executives. Alliance Tech’s data easily integrates with leading CRM solutions such as Siebel and SaleForce.com.

About Alliance Tech, Inc.

Headquartered in Austin, Texas, Alliance Tech provides the ultimate in marketing performance measurements for the meetings, conference and events industry. Alliance Tech solutions give companies the ability to measure event effectiveness, understand attendee behavior, and deliver more qualified leads. Clients include IBM, SAS, Dell, Cisco, NCR and Intel. Alliance Tech is a privately held company in Austin, Texas. For more information, visit www.alliancetech.com.