News

Alliance Tech Contracted to Provide RFID Attendee Tracking and Lead Management Services for IBM Software University

Austin, Texas, July 2005

Alliance Tech has been contracted to provide RFID Attendee Tracking and Lead Management services for IBM Software University. With an estimated 20,000 potential attendees, IBM SWU is one of the largest events put on by a single company.

Most of the attendees are IBM employees, Business Partners, and ISVs who seek to gain new information on the products they use and sell. A large number of attendees are required to attend for their professional development.

“The attendees get educational credits for the sessions they attend at this event. But how to keep track of which individuals attended which sessions is a real challenge when you are dealing with thousands of people in several different venues.” Says Art Borrego, CEO of Alliance Tech,“Our RFID solution will be an incredible asset to the IBM SWU event team.”

In previous years, IBM relied on handheld barcode scanners to capture this information. This was costly and cumbersome – requiring a staff of hundreds to manually scan attendees as they walked through session room doorways.

The RFID technology eliminates the need for handheld scanners, making it a more cost-effective, non-invasive solution. Alliance Tech will be supporting 160 concurrent sessions everyday during the event. All of the information captured by the RFID scanners is collected in Alliance Tech’s event metrics software which can then be used to provide customized post-event attendance reports to IBM.

In addition to RFID Attendee Tracking, Alliance Tech will be providing Lead Management, Conference Messaging, Survey Management, and Networking & Support solutions.