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Alliance Tech featured in Symbol's Keynote Presentation

Alliance Tech and Symbol partner to deliver state-of-the-art attandance tracking

DALLAS, TX (January 5, 2006) — Alliance Tech, a leading provider of solutions for events, was featured in the RFID technology keynote presentation today at Symbol's Worldwide Sales conference. Alliance Tech’s senior vice president, Roger Lewis, was brought on stage by John Bruno to talk about how RFID applications are being utilized in real-world scenarios demonstrating ROI.

“When you combine Alliance Tech’s software solution with Symbol hardware, it provides customers with the leading RFID solution available today in the marketplace,” stated Roger Lewis. Corporations are looking for ways to understand onsite activity and attendee interests at their events. Utilizing RFID is the best means to accomplish this.”

Alliance Tech provides a state-of-the-art RFID attendance tracking and reporting solution which utilizes the latest XR readers from Symbol. Each attendee is outfitted with a RFID tag and tracked through a unique identification number. No personal information is stored on the tag which ensures attendee privacy. The solution provides event organizers with several important benefits: the ability to verify attendance at educational events, track and analyze show floor traffic patterns, calculate the time an attendee spends at an exhibitor booth or in a session, and understand attendee preference information. These reports provide event managers Marketing Performance Measurements (MPM) that allowed them to understand the effectiveness of their event and quantify a Return on Investment (ROI).

Symbol’s senior vice president, John Bruno, had a good time with the presentation by utilizing some “movie magic” to poke fun at some of his Symbol peers. Click on the link below to see a short video of the keynote presentation.

Click here to view the Alliance Tech segment of the keynote presentation.

About Alliance Tech, Inc.

Alliance Tech is a leading provider of marketing performance measurements (MPM) for the meetings, conference and events industry. Alliance Tech is the first to offer a complete integrated event management solution that includes online attendee networking, RFID attendee tracking, lead tracking, event content management and event analytics. Alliance Tech solutions provide organizations the ability to measure event effectiveness, to understand attendee behavior and to deliver more qualified leads. Customers include IBM, SAS, Dell, Cisco, NCR and Redken. Alliance Tech is a privately held company located in Austin, Texas. For more information, please visit our website at www.alliancetech.com.

About Symbol Technologies, Inc.

For over 30 years, Symbol Technologies has been at the forefront of innovation, offering customers mobility solutions to help operate their enterprises more efficiently. Today, Symbol offers enterprises of all sizes the ability to rapidly and cost-effectively gain insight into their supply chain, provide real-time data at the point of activity and enable the deployment of IT upgrades over a secure wireless network. We call it Enterprise Mobility. You’ll call it a smart decision for your business. Symbol’s product offerings include:

Mobile computers
Radio frequency identification (RFID) systems
Scanners
Payment systems
Micro kiosks
Wireless infrastructure
Mobility management software