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Alliance Tech delivers largest RFID solution for Conferences

RFID tracking utilized for session attendance reports at IBM Software University

LAS VEGAS (February 1, 2006) — Alliance Tech, a leading provider of solutions to the events industry, delivered the largest radio frequency identification (RFID) conference tracking solution to date at IBM’s Software University event in Las Vegas. The solution included monitoring over 200 session entrances with over 400 antennas. The system reported attendance of IBM sales representatives as they entered training sessions throughout the week. Alliance Tech provides software solutions that allow organizations to measure and enhance the effectiveness of their meetings, conferences and events.

Alliance Tech’s RFID Attendance Reporter software captures, tracks, and analyzes traffic patterns of conference attendees. Each attendee is outfitted with a RFID tag and tracked through a unique identification number. No personal information is stored on the tag which ensures attendee privacy. These reports provided event managers Marketing Performance Measurements (MPM) that allowed them to understand the effectiveness of their event and quantify a Return on Investment (ROI).

“IBM spends a significant investment in hosting a sales kick-off and training conference. They want to be able to quantity and measure that investment,” said Art Borrego, CEO of Alliance Tech. “We are thrilled that IBM selected Alliance Tech to report session attendance, allowing us to demonstrate the strategic significance and accuracy of RFID.

Additionally at the event, Alliance Tech provided the lead retrieval solution, Lead Manager. The solution utilizes a state-of-the-art Symbol MC-50 2D scanner with a thumb pad keyboard. Exhibitors captured leads by scanning attendee badges and then enter comments via the thumb pad keyboard. Post event exhibitors were able to logon to Alliance Tech’s website to view and download their leads. The combination of Alliance Tech software and a mobile scanner provides exhibitors with the most advance solution in the lead retrieval market place.

About Alliance Tech, Inc.

Alliance Tech is a leading provider of marketing performance measurements (MPM) for the meetings, conference and events industry. Alliance Tech is the first to offer a complete integrated event management solution that includes online attendee networking, RFID attendee tracking, lead tracking, event content management and event analytics. Alliance Tech solutions provide organizations the ability to measure event effectiveness, to understand attendee behavior and to deliver more qualified leads. Customers include IBM, SAS, Dell, Cisco, NCR and Redken. Alliance Tech is a privately held company located in Austin, Texas. For more information, please visit our website at www.alliancetech.com.