Alliance Tech?s RFID Dynamic Messaging Solution Makes Impact with Corporate Event Managers TORREY PINES, California (July 30, 2007) ? For the second year in a row, Alliance Tech won the Corporate Events Marketing Associations (CEMA) ?Technology Shootout? competition at CEMA Summit 2007.

The industry?s top leading solution providers were given an opportunity to demonstrate their product and value to attendees. The winner was selected by audience members made up of corporate event managers, directors and agencies.

?We congratulate Alliance Tech's win again this year. It is very impressive that they have won two years in a row against very strong competition,? stated Erika Brunke, Executive Director of CEMA.

This year Roger Lewis, Executive Vice President, presented a ?Hat Trick? to the audience demonstrating how Alliance Tech?s RFID technology can be used as a powerful marketing tool for Smart Messaging. Smart Messaging is the ability to display information and content on flat panel monitors based on the attendee's interests. Alliance Tech effectively demonstrated the value proposition by wearing different hats which represented different job roles such as CIO, developer, sales, and others, then showed how marketing messages could be tailored to each audience in real-time.